Trailers come under two headings; these are “teaser trailers” and “theatrical trailers”. The teaser trailer will be released months before a film and will be played at the cinema to audiences during the advertisements, It usually is about 30 – 60 seconds long. Where as a theatrical trailer promotes the film and shows a lot more information and shots, and shows alot more of the action which is in the film. A theatrical trailer will be much longer around 3 minutes and will give the audience an overview of what they can expect from the film. also it may contain the film release dates and other details. A theatrical trailer will most likley use the 3 act structure which consists of;
1) the first being it lays out the premise of the story (outline of people, there background etc)
2) part is where second the story drives further and usually ends in a dramatic climax, with explosions, death, car chase etc.
3) Finally the third part often consists of a visual montage of emotional and powerful shots and emotional moments of the film and also may contain cast details.
1) the first being it lays out the premise of the story (outline of people, there background etc)
2) part is where second the story drives further and usually ends in a dramatic climax, with explosions, death, car chase etc.
3) Finally the third part often consists of a visual montage of emotional and powerful shots and emotional moments of the film and also may contain cast details.
An example of this is Paranormal Activity 3. It has a teaser trailer and a theatrical trailer which are typical of a mainstream film and the theatrical trailer is longer than the teaser which is the normal size for both trailers. Below are the trailers to show the difference in length and the understanding of the film each trailer gives.
Teaser Trailer
Theatrical Trailer
The simualrities between these 2 are that some of the clips are used in both videos and the same information is given to the audience, but in the theatrical trailer it is more in depth and we as audience get more time to view each clip and put together what we think each the idea/plot of the film would be.
next we see the second part of the trailer which shows ranges of different clips containing "paranormal activity" and the key high dramatic points in the film. linking the story together and dramatic endings and high points of suspence are shown to get the audience excited and follow the 3 act convention.
Another similar point is the soundtrack used, the same rustled and "interference" music is used in both clips and same effects (slow motion, hand held camera etc). but both of the trailers show the "bloody Mary" clip which must mean it is an important part of the film and one of the main parts of activity. also it could relate to the audience and play on there minds.
next we see the second part of the trailer which shows ranges of different clips containing "paranormal activity" and the key high dramatic points in the film. linking the story together and dramatic endings and high points of suspence are shown to get the audience excited and follow the 3 act convention.
Another similar point is the soundtrack used, the same rustled and "interference" music is used in both clips and same effects (slow motion, hand held camera etc). but both of the trailers show the "bloody Mary" clip which must mean it is an important part of the film and one of the main parts of activity. also it could relate to the audience and play on there minds.
captions are used in both trailers and are of a white text on a black background. which connotes the darkness of the night and what could be happening. the voice over in the trailer is of the dad who is on the other side of the video camera. this helps to create the "home movie" effect like films such as "rec" etc.
The theatrical trailer gives the details of the films release and makes sure the audience know when this is so people will go and watch.
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