Campaign Effectiveness;

Before a film is ready to be released. there are somethings which the "team" creating the film will do to promote it, and get it out to there audiences. This is called a campaign. to do this different materials will be used to promote the film such as posters, trailers, an advert in a magazine etc.

Taken is a film i enjoyed watching and i believe  have a good advertising campaign and which is very effective. 

(taken from: http://www.comingsoon.net/films.php?id=40050)

Plot Summary: Liam Nelson stars in this action-packed international thriller that will have you on the edge of your seat from start to finish. When his estranged daughter is kidnapped in Paris, a former spy (Neeson) sets out to find her at any cost. Relying on his special skills, he tracks down the ruthless gang that abducted her and launches a one-man war to bring them to justice and rescue his daughter. 


Poster: 

This is one of the teaser posters which the film has produced and it is very strong and stands as one. its is very obvious that the film is going to be an action thriller because of the colour and the iconography in the poster. there is a man in a suit holding a gun which is typical of a thriller and puts me in mind of James bond which is a typical thriller hero. Being male and arround the 50+ age range, he is serious about his buisness and he has his collar open to show he is getting down to buisness. The colours are typical of the thriller environment of a dark and urban area. there is no  vibrent colour in the poster they are dull mascaline colours such as black, grey, silver which could be a feeling of the film, of no hope or happiness creating a appropirate thriller mood.

Teaser Trailer :

Like the poster, the trailer is baced arround the character of liam nelson character and established him as the centre of all the action.  This trailer shows the basic outline of the film, showing the plot and introducing the characters which we are going to see in the theatrical trailer and the main film. the clips are very fast which is typical and focus on the main points are shown. The colours are dull like in the film poster so the film has a sort of house style which it is keeping to. It uses the typical trailer forms and conventions in the teaser trailer such as fast cutting, there is a lot of this from the "high adrenaline action" effect used as this gets as much information across and shows the audience what they need to see, also it creates the atmosphere of the tense scary environment. Also the trailer uses a heavy emphasis on close ups, this is to make the audience aware of parts of it. e.g. the close up of the girl (daughter)  this gives audience members something important imagery to remember and relate to, this will also make them look out for the part in the main film awaiting an outcome.

Theatrical Trailer: 

This is the theatrical trailer which shows a lot more of the film and develops on the ideas shown in the teaser, it gives the audience the information to fill in the parts of the film they want to know about and get them more excite about viewing it. It also contains the black and grey style and the typical thriller genre with all the action and typical iconography weapons "guns" etc. the trailer is exciting and well worth watching before the actual film to get an idea and a greater understanding of it. 

The forms and conventions used in the theatrical trailer are  fast cutting is used again in the same points in the teaser trailer and the high Adrenaline and action parts of the film. Based on the idea that every shot is there for a reason, shots are held longer and more information and detail is shown to the audience. New characters are brought into the plot and we can see it develop and understand who we as the audience hould be supporting and "cheering on".

The main focus is on the dramatic high points and all the action, with a basic outline of the plot. Guns, fights and typical thriller iconography are used. Massive stunts are used and short clips are shown. No release dates are in the trailer which keeps the audience waiting and excited about the main film.

overall i would say that the campaign of the film could have been more interesting, there could have been a magazine cover like some films use such as "Empire" and the joker film, they offer more platforms which the film can be advertised on to make more awareness and spread the news about the new film.